Years 2007 to 2008 had changed the global advertising industry and the way of communication. Companies were forced to suppress their budgets. New communication tools that have proven far more effective than the original set - TV, outdoor, print. It started moving.
People today communicate through the internet and social networks using smart phones, tablets, rather than passively watch TV they communicate with people, printed media are selling less and less.
Phenomenon is to become a social network and thanks to them sharing links, photos and especially videos.
Thanks to the Internet and social networks we can now communicate with any representative of the target group, from child to senior citizen. These so widespread tools prove that the validity and effectiveness of advertising through traditional media decline.
But There Is Always But
It is important to know how to use social media. The key is a comprehensive system, tonality and quality of the contributions, it is a sophisticated management strategically created profiles and daily tactical communication with the target group, which also entertains and attract.
Well developed communications campaign through social networks can replace large, multiple million Kc campaign in TV and Print.